E.J. Schultz, a columnist for AdAge, published this article discussing the elimination of Marketing Procurement at PepsiCo. Brand teams are being made responsible to work directly with the customer while maintaining consistent marketing content. Very good read from AdAge!
PepsiCo has eliminated its global marketing procurement department and will shift responsibility for overseeing agency compensation Read more… “PepsiCo Eliminates Its Marketing Procurement Department”
The CPPA, Chesapeake Promotional Product Association, nominates individuals, companies, and promotional campaigns for the Peake awards. The awards honor excellence and creativity within the industry. Congratulations to TMG’s own for their nominations! Read more… “2015 CPPA Peake Award Nominees!”
Target Marketing Group is pleased to announce that we won the CPPA Peake Award for Distributor of the Year in 2016. Read more… “CPPA Peake Winner- Distributor of the Year!”
Target Marketing Group was recognized as the 2017 Distributor of the Year for the second straight year! Read more… “TMG WINS CPPA 2 YEARS IN A ROW!”