PepsiCo Eliminates Its Marketing Procurement Department

E.J. Schultz, a columnist for AdAge, published this article discussing the elimination of Marketing Procurement at PepsiCo. Brand teams are being made responsible to work directly with the customer while maintaining consistent marketing content. Very good read from AdAge!

PepsiCo has eliminated its global marketing procurement department and will shift responsibility for overseeing agency compensation Read more… “PepsiCo Eliminates Its Marketing Procurement Department”